Marketing, Changing Careers, and the Metaverse

In conversation with Alfie Whattam talking about marketing, digitisation, the varied roles of a CTO and managing a career in technology and beyond.
Talking with Alfie Whattam of Alfa.ai about the varied hats a CTO has to wear and how a marketing background can help a CTO have a deep understanding of product. Allen Green explains how his deep marketing experience helps bridge that crucial gap between technical and product roadmaps and derive real value from technology spend.
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